Case History – when the enlightened customer meets the right suppliers
🤩Alice Cerrano and I first met at the Turin Women’s Network. It was immediately apparent that there was a mutual liking, perhaps that skin-to-skin feeling you recognize when you meet someone on the same wavelength as you.
Her work as an architect and engineer, a field to which I am particularly attached, also certainly worked in our favor.
📷 Alice was planning to make her website, including a new professional photo shoot. She wanted real photos, not ones where everyone looks like models pretending to work in an office. She took my suggestion to rely on Erica Bortolussi to coordinate the work and design of the site.
🪜For the photo shoot, we chose two different sites, each with its own specific visual identity, creating “universal” images to be implemented on the site. The goal? To capture the essence of Alice’s work, turning architectural projects into visual narratives.
🔵It is not often that you are the first in the creative “assembly line.” Usually, photos have to follow previous planning. This time, however, I had the privilege of being free from pre-existing constraints and deciding on new perspectives without the weight of prior decisions.
🪄For the design of Alice’s new website, I was fortunate to be part of a true “dream team,” where collaboration and mutual respect created a virtuous circle of creativity. The end result fully reflects this synergy, proving that when the perfect client meets the right suppliers, magic happens.
Browse through his site! ➡️ ALICE CERRANO ARCHITECT
Photo:
Web design and coordination: Erica Bortolussi
Copywriter: Manuela Vullo
Seo consulting: Marianna Brogi
Web development: Sara Petrucci
